The language that accompanies many of our existing closure experiences is guilt inducing, legal or dull. A simple letter informs the customer that a service has ended. It is not full of reflection or inspiration that may help fuel a future service relationship between the provider and the customer. The end of the service, letter concedes defeat and suggests a focus on the next victim to the service.
The language of product endings is little more than a wagging finger. A contradiction of the purchase experience that suggests no guilt for spending money or getting fat or damaging yourself, the closure experience for many products suggest where to place the used item. No responsibility is expected beyond location of the used packaging.
The business side of a Closure experience is detailed and crystal clear. If you speak ‘legal’, then T&Cs clearly describe a cold blooded ending to the service relationship. If you are a regular user they come across as baffling.
Some companies have attempted to simplify the T&Cs for the user and in turn highlighting potential endings of the relationship. The terms and conditions from sites like 500px.com/termsare fighting the users corner for Closure experience by making the legal agreement accessible to the user.