The limited language of Closure

The language that accompanies many of our existing closure experiences is guilt inducing, legal or dull. A simple letter informs the customer that a service has ended. It is not full of reflection or inspiration that may help fuel a future service relationship between the provider and the customer. The end of the service, letter concedes defeat and suggests a focus on the next victim to the service.


The language of product endings is little more than a wagging finger. A contradiction of the purchase experience that suggests no guilt for spending money or getting fat or damaging yourself, the closure experience for many products suggest where to place the used item. No responsibility is expected beyond location of the used packaging.

Legal T&Cs
The business side of a Closure experience is detailed and crystal clear. If you speak ‘legal’, then T&Cs clearly describe a cold blooded ending to the service relationship. If you are a regular user they come across as baffling.

Some companies have attempted to simplify the T&Cs for the user and in turn highlighting potential endings of the relationship. The terms and conditions from sites like 500px.com/termsare fighting the users corner for Closure experience by making the legal agreement accessible to the user.

Joe Macleod
Joe Macleod has been working in the mobile design space since 1998 and has been involved in a pretty diverse range of projects. At Nokia he developed some of the most streamlined packaging in the world, he created a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behavior for millions of phones. For the last four years he has been helping to build the amazing design team at ustwo, with over 100 people in London and around 180 globally, and successfully building education initiatives on the back of the IncludeDesign campaign which launched in 2013. He has been researching Closure Experiences and there impact on industry for over 15 years.
www.mrmacleod.com
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Transaction models as an indicator of good closure experiences

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Cadence in music as inspiration for Closure