T&Cs on Ts. The assumed guilt of the user.

T&Cs on Ts. The assumed guilt of the user.

“Apple reserves the right to disband a Family in accordance with the “Termination” section of this Agreement.“ 

I found this example so funny, I wanted to make a kids t-shirt out of it. I hoped people would take a second look at the t-shirt on the beach while my kids wore it on their summer holidays. Maybe it would strike up a conversation. Maybe they would think about what it said. Maybe they wouldn’t look, and carry on, like we do when we tick Ts&Cs.

Being put to death by Google should be a good thing

Being put to death by Google should be a good thing

I don’t tend to punch guests as they leave the party, but some companies do the metaphorical equivalent. Not saying goodbye graciously can create a terrible reputation with your customers, and party goers. Now, I could drag up the usual suspects of big old corporations that fail to create amicable endings with their customers but I want to talk about start-ups, and the tech industry, who are sadly drifting down the path of short-termism that we usually associate with the financial services industry. 

Ctrl+Alt+Pulp/Print

Ctrl+Alt+Pulp/Print

Although an office based pulping and paper-making machine might bring an end to annoying footers about printing emails, it will achieve lots around closure experiences in the office environment.

Epson have recently released the worlds first office paper making machine, that turns waste paper in to new sheets. Although this is an enormous achievement for Epson, and will be greatly appreciated by many large companies and organisations, its real achievement is dealing with 2 closure experience issues common in offices. Firstly, it reveals the end of the paper life-cycle to the people that use paper. Secondly it securely destroys unwanted documents while the authors of those documents witness it. 

Sky fallen for cliche business approach to Closure.

Sky fallen for cliche business approach to Closure.

Sky has displayed the usual paranoid business approach to customers leaving. In the process damaging the brand and providing some terrible memories for its customers. 

People who have wanted to leave the Sky service have been trapped in sales conversation for over an hour, while the customer service team tries to sell them more products and stop them leaving. This is hard for many people to stand, and some give in and sign up for more services. Its a little like holding on to someones leg when you get dumped - it doesn’t build respect.

The rightful place for the Right to Die sits with individuals, not religion and medicine

The rightful place for the Right to Die sits with individuals, not religion and medicine

Religion has owned the right to die for centuries. The common religious package of ‘a good life’ as an access to heaven is scattered across all structured belief systems in one form or another and is the power base by which religion controls, or “inspires” its followers. So it comes as no surprise that church leaders from all faiths recently announced their objection to the Assisted Dying Bill being pursued in the UK’s House of Commons.